Friday, May 12, 2006

BMW-The Ultimate Attraction

This ad for BMW serves to objectify women and to objectify sexual relationships between men and women. According to BMW "the ultimate attraction" is their vehicle, women are still an attraction, just not "the ultimate attraction". The car has the most power in this ad, then the man, then the women. Clearly, having a magazine photo on a women's face as you are having sexual intercourse with her is demeaning and degrading


how amazingly silly

get over yourself...its a good ad  

So you didn't see the ad that ran alongside this, showing the two in reverse with the woman on top, the guy's face covered by the car? Too quick to jump on the sexism bandwagon there eh, just a good ad  

Post a Comment

© 2006 TOXIC