Wednesday, November 15, 2006
Wonderful logos & the logic behind them
I am not sure how many of you have noticed a hidden symbol in the Federal Express logo:
Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.
The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular.
The above logo is for an editing studio. I like the way the logo attempts to convey what they do.
The above are two magazines from the Readers Digest stable. Again, the attempt to communicate what it is about quite figuratively through the logo catches my attention.
liked this logo of a hair stylist for the cheeky humour it brings to the (dressing) table.
This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key.
This logo is too good. For the name Eight, they have used a font in which each letter is a minor adaptation of the number 8.
Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it.
People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.
Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary
This was a logo designed in-house for some internal event at IBM. I like that they are quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions.
You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Wow, that is quite deep.
http://www.xpedxstores.com/
xpedx is the same upside-down.
yes, but xpedx is a stupid name for a company...
How about Edge Embossing
www.edge-embossing.com
I've always been a little weirded out by the Amazon logo. Honestly, it took a little looking at to realize that the little graphic element was a smile, and it took me years to put it together that it was going "from A to Z." The first few hundred times I saw that logo, I couldn't get over the fact that I was looking at a little yellow penis. How Freudian!
This post has been removed by a blog administrator.
Well... the "eye bee m" logo was not designed in-house. The guy woo designed was the same that created the IBM's logo.
Search for "Paul Rand" in Google, you will find some of the best logos in the world.
Not bad...I never knew about (or noticed) the FedEx logo. Pretty nice.
I think logo design is almost an art form. Some logo's really convey a lot, and it's interesting to think how they came up with it.
Oh, and another thing (this is the, uh, Amazon Penis guy again):
The Sneeze has a nice little interview with Lindon Leader, the creator of the Fed Ex logo that goes into depth concerning the "hidden arrow."
Don't forget the Big ten logo for college athletics. There is an eleven hidden in there, because there are actually 11 schools in the big ten. Not as cool as some of yours, but still interesting I suppose.
What about this logo?
Insisto que me gusto mucho el logo de amazon.
unomasde.blogspot.com
yeah..hi. I have a questionable favor: Any other major logo interpretation sites out there?---I' searched. no results.
I've been clued in on the arrow of FedEx from the makeover a few years back. It shows the power of the use of negative space in design, and the classic elegance in such.
If I might add, in the spirit of Saul Bass & Paul Rand, I'd like to add this fave major corporate logo to this topic:
Moen (example on this Moen site)
The color scheme connoting temperature, the stylized M suggested by the drops as well. Very slick. Even more dramatic in the presence4 of the bold slab sans typeface of the logotype.
Rex, The Logo Mogul
Fishers, IN
Cool blog. However I am looking for info on Mesothelioma or Mesothelioma Lawyers. I would also like to find info on Asbestos and Asbestos Lawyers
Nice posting
regards
web designer
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Won't you wonder if somebody says he doesn't know what is a software company ? Am sure you will fall off from your chair. But believe me it is true. There still are people in third world countries who don’t know anything about software development, web application development or internet. So those who are not really aware about these buzzing things, try to find out what is a tech-world of Internet.
Won't you wonder if somebody says he doesn't know what is a software company ? Am sure you will fall off from your chair. But believe me it is true. There still are people in third world countries who don’t know anything about software development, web application development or internet. So those who are not really aware about these buzzing things, try to find out what is a tech-world of Internet.
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Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.
The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular.
The above logo is for an editing studio. I like the way the logo attempts to convey what they do.
The above are two magazines from the Readers Digest stable. Again, the attempt to communicate what it is about quite figuratively through the logo catches my attention.
liked this logo of a hair stylist for the cheeky humour it brings to the (dressing) table.
This was a logo created for a puzzle game called Cluenatic. This game involves unravelling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key.
This logo is too good. For the name Eight, they have used a font in which each letter is a minor adaptation of the number 8.
Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it.
People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary.
Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary
This was a logo designed in-house for some internal event at IBM. I like that they are quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions.
You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Wow, that is quite deep.
Labels: Humor
http://www.xpedxstores.com/
xpedx is the same upside-down.
yes, but xpedx is a stupid name for a company...
How about Edge Embossing
www.edge-embossing.com
I've always been a little weirded out by the Amazon logo. Honestly, it took a little looking at to realize that the little graphic element was a smile, and it took me years to put it together that it was going "from A to Z." The first few hundred times I saw that logo, I couldn't get over the fact that I was looking at a little yellow penis. How Freudian!
This post has been removed by a blog administrator.
Well... the "eye bee m" logo was not designed in-house. The guy woo designed was the same that created the IBM's logo.
Search for "Paul Rand" in Google, you will find some of the best logos in the world.
Not bad...I never knew about (or noticed) the FedEx logo. Pretty nice.
I think logo design is almost an art form. Some logo's really convey a lot, and it's interesting to think how they came up with it.
Oh, and another thing (this is the, uh, Amazon Penis guy again):
The Sneeze has a nice little interview with Lindon Leader, the creator of the Fed Ex logo that goes into depth concerning the "hidden arrow."
Don't forget the Big ten logo for college athletics. There is an eleven hidden in there, because there are actually 11 schools in the big ten. Not as cool as some of yours, but still interesting I suppose.
What about this logo?
Insisto que me gusto mucho el logo de amazon.
unomasde.blogspot.com
yeah..hi. I have a questionable favor: Any other major logo interpretation sites out there?---I' searched. no results.
I've been clued in on the arrow of FedEx from the makeover a few years back. It shows the power of the use of negative space in design, and the classic elegance in such.
If I might add, in the spirit of Saul Bass & Paul Rand, I'd like to add this fave major corporate logo to this topic:
Moen (example on this Moen site)
The color scheme connoting temperature, the stylized M suggested by the drops as well. Very slick. Even more dramatic in the presence4 of the bold slab sans typeface of the logotype.
Rex, The Logo Mogul
Fishers, IN
Cool blog. However I am looking for info on Mesothelioma or Mesothelioma Lawyers. I would also like to find info on Asbestos and Asbestos Lawyers
Nice posting
regards
web designer
If you are looking forward to avail of an ecommerce solution that would prove to be instrumental in enhancing promotion of your products online and would help you in several different ways, for instance, in conducting effective and seamless business transactions then http://www.infyecommercesolution.com/ is just the right ecommerce solutions provider that you should approach. Come in touch with the website immediately and get hold of comprehensive ecommerce solutions.
ITemplatez.com offers professional web templates, flash templates ,swish templates, dreamweaver templates, and other web design productsavailable for immediate download.
Won't you wonder if somebody says he doesn't know what is a software company ? Am sure you will fall off from your chair. But believe me it is true. There still are people in third world countries who don’t know anything about software development, web application development or internet. So those who are not really aware about these buzzing things, try to find out what is a tech-world of Internet.
Won't you wonder if somebody says he doesn't know what is a software company ? Am sure you will fall off from your chair. But believe me it is true. There still are people in third world countries who don’t know anything about software development, web application development or internet. So those who are not really aware about these buzzing things, try to find out what is a tech-world of Internet.
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