DYNAMIC TOWER: Italian architect David Fisher announces the world's first building in motion in New York. (Getty Images)

The "Dynamic Tower", a slender, shifting skyscraper of rotating luxury apartments, was presented in project-form Tuesday in New York by Italian architect David Fisher, before it goes up in Dubai.

The innovative, 420-metre building features 80 pre-fabricated apartments that spin 360 degrees, at voice command, around a central column by means of 79 power-generating wind turbines located between each floor.

"This building will have endless different shapes," Fisher told reporters.

As each floor rotates independently from the other, the Dynamic Tower will constantly change its profile, in a new architectural concept that is taking root around the world.
The Mirax group plans to build a similar, 70-story skyscraper in Moscow.

"We look forward to build a third one in New York and maybe in other cities," said Fisher.

"These buildings will open our vision all around, to a new life."

The apartments, ranging from 124 to 1,200 square metres will take between one and three hours to make a complete rotation, and at 30,000 dollars per square metre, will cost from $3.7 million to $36 million.

Fisher said the pre-fabricated components made in a plant in Altamura, southern Italy, will allow the skyscraper to go up in record time, one floor per week instead of the usual one-per-six-weeks for similar high rises, and slash building costs by 10 percent.

He said the skyscraper, which will be completely energy self sufficient and will cost an estimated $700 million dollars to build, should be operational in Dubai in 2010.